Given the teens talent with brush and pen, its an obvious pairing. Carly Cardellino was the beauty director at Cosmopolitan. Of course, Willam's been beating his face for ages. Jamess selection may be a reflection of that change. Its basically the same thing," Willam tells Elite Daily. subscription yet. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. 28,431 views Sep 27, 2019 Does Coverboy cover boy? The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. An update on major political events, candidates, and parties twice a week. now that CoverGirl has announced that James is its first male CoverGirl. But I think CoverGirl also hopes that this means more men will wear and buy makeup. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. 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Hmmm well that joke is ruined, but who cares! What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. A weekly update on music, movies, cultural trends, and education solutions. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Covergirl. contact customer service Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Love the idea of contouring but don't know where to start? Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Were seen as being global, fair, insightful, and perhaps a bit too earnest. This is pretty major, if you ask me. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. And if that means shopping COVERBOY, then hey, it's a win-win. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line GET THEM HERE! coverboy makeup name change. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. CoverGirl has announced its first ever CoverBoy. By continuing to browse the site I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Please click here to learn how. He couldnt be more excited about the news! Vote for your favorite beauty products now! "I was very inspired by Euphoria: light-reflective faces with high-color statements.". But you know what? CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. It has to stop. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? CoverGirls Instagram posted a video of Charles speaking about his new role. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. CoverBoy! A selection of the most viewed stories this week on the Monitor's website. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. And that influence is powerful. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. CoverGirl is giving gender stereotypes a much-needed makeover. See more ideas about james charles, covergirl, makeup. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Meet CoverGirl's first-ever CoverBoy, James Charles. Willam wears Coverboy Glitter Jelly in Roller Rink. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Im still confident as a boy and I will always be a boy. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. But will more men follow his lead? The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. All rights reserved. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. "We support anyone and everyone who wants to express themselves with makeup. And we shall see what I would look like if I suddenly sprouted blue eyelashes. logged you out. ", "We instantly became friends," Roncal says of their meeting and longterm bond. I've Been Single for 8 Yearsand I Blame My Makeup. I love being extra pic.twitter.com/7Qu1yu8U2P. Sep 12, 2019. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Its unsurprising, then, that James himself appears to embody those shifts. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. "This type of nonsense has got to be called out. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. You read that correctly: The newest CoverGirl is a boy. Gem is magenta pink base with chunky, iridescent octagonal glitters. Whoever said it wasn't easy being green was lying. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Companies can also win over younger audiences by making social statements. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Jaleesa M. Jones . Photo: Courtesy of Coverboy. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. We may earn commission from links on this page, but we only recommend products we love. Nor is it the brands first attempt at breaking down barriers. We want to bridge divides to reach everyone. "If you put [on] just a little, it will enhance the beauty of your eyes.". James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. Were run by a church, but were not only for church members and were not about converting people. 2023 Cond Nast. SPOILER, I looked sickening. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. Follow Facebook.com/CosmoBeauty. This message will appear once per week . CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. The TikTok-Viral Dyson Airwrap Is Back in Stock! Select stories from the Monitor that empower and uplift. I love being extra pic.twitter.com/7Qu1yu8U2P. I could look at this all day long and not get bored. "There's something there for everyone. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Use of this site constitutes acceptance of our If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Charles retweeted a few supportive messages himself. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. Gem is . Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . From everyday glam to eye looks that are packed with color, the social star can do it all. Your California Privacy Rights. A weekly digest of Monitor views and insightful commentary on major events. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Take our 'parent company' quiz! Hearst Magazine Media, Inc. All Rights Reserved. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Thats right, I am a new CoverGirl.. To enjoy our website, you'll need to enable JavaScript in your web browser. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Sometimes, we call things boring simply because they lie outside the box we are currently in.. Were the bran muffin of journalism. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . "Fingers work great. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. For an optimal experience visit our site on another browser. Return to homepage. Tea. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! The Mally. pic.twitter.com/088HlYBjQI. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. All the Weird Areas You Can Get Injectables. If you need help purchasing a product directly from Allure, go to our FAQ. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. 2023 BDG Media, Inc. All rights reserved. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. James Charles is no exception. We change lives. You do you, yknow?". He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? To make each of them even more personal, the collection also features two glossy lip toppers. User Agreement and Privacy Policy and Cookie Statement and Here he is with Katy Perry (that highlight tho!!! Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Our work isn't possible without your support. Your session to The Christian Log in to hide ads. "I went from coloring books to my face. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason.