1.4 Research objectives. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Management EasyJet [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. The Holidays business segment sells holiday packages. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Weaknesses. easyJet is one of the world's most successful low-cost airlines. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Introduction 3 ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Most EasyJet Topics to Write about. [53] It also announced its first annual loss during the 25 year history of the company. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. TABLE CONTENT This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Income statement Many companies are now using websites to communicate with stakeholders. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Ways of Working Strategy. When flights are cancelled, passengers are supposed to be reimbursed within one week. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Being competitive means the ability to withstand the market demand, ability . Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Low-cost carrier [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Easyjet has benefits from low price just . Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. GNA. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Analytical cookies are used to understand how visitors interact with the website. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Carbon dioxide, organization. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Stakeholder Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . Easyjet SWOT Analysis | Easyjet & Ryanair [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Sort By: Satisfactory Essays. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. The cookie is used to store the user consent for the cookies in the category "Performance". 1 Brief history of Easyjet 3 OPPORTUNITIES To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis grand wailea pool menu; under armour ignite slides waterproof. Easyjet offers a reliable, on-time travel service with value-added features. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. What we do - easyJet plc The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Air France It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Low-cost carrier In September 2018, he suggested there should be a law to favour more women pilots in the industry. EasyJet UK staff would continue to be based in Luton. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It was a shaky start but one that would grow into a stable foundation. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Airline It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium London Gatwick Airport A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. This had a negative impact on customers, EasyJet has . Explore the key stakeholders of EasyJet and map in terms of their power and interest. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. 's total fleet comprises entirely Airbus aircraft. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH For example, a stakeholder can be the owner or even the shareholder. I have found this less to be the case with easyJet, and most of the . The airline modernised the building and painted it orange. About easyJet. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Executive Summary 1 3.1.3 Discounts 4 Airline, Impacts of Tourism Airline, INTRODUCTIONS However their expectations are plenty. external stakeholders are from outside of the company but, Free [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. But opting out of some of these cookies may affect your browsing experience. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Low-cost carrier [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. First choice brand and increasing customer loyalty. EasyJet Company: Strategic Capabilities | Free Essay Example