Covers team selling and relationship marketing. MKTG4993. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Going-to-market topics include managing value-added resellers and distributors. Will we ever stop swiping? Political Communication. MKTG6287. (4 Hours). Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Northeastern has a comprehensive benefits package for . Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. (4 Hours). Communication and Privacy. Also studies the impact of mass communication on the outcome of elections. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Aletha Rodgers | Communications Project Coordinator. Communication Studies - CPS (CMN) < Northeastern University Designed to improve students' critical understanding of the visual, in its various forms, for communication. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Emphasis is on practical development of skills and evaluation of talent and potential. MKTG4504. MKTG4983. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Tons of great salary information on Indeed.com Expects students to produce a major paper suitable for publication. Explores the relationships between communication, social identity, and social inclusion. MKTG3301. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. The Assistant Director will develop the strategy in . Boston, MA. College Leadership | Northeastern University College of Professional Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. (4 Hours). Marketing - D'Amore-McKim School of Business 617.373.2000 Communication Studies < Northeastern University Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Sports, Politics, and Communication. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. * * * * * * Behrakis Health Sciences Center . 360 Huntington Ave., Boston, Massachusetts 02115 The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Integrated Marketing Communications - Medill - Northwestern University Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. MKTG6295. Organized around a collection of selected readings and real-world games and discussions. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Home - Northeastern University College of Engineering Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. May be repeated without limit. Dean's Strategy Council. Graduate Certificate in Marketing | Northeastern University Executive Team | NEIU - Northeastern Illinois University Introduces the process of planning, preparing, producing, and evaluating studio productions. COMM4970. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Offers students an opportunity to learn how to implement such approaches in practice. Communication in a Digital Age. (4 Hours). This course incorporates materials from communication, psychology, anthropology, and sociology. (4 Hours). Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Design and Communication Studies, BA - Northeastern CAMD (4 Hours). Attribute(s): NUpath Difference/Diversity, COMM2135. (4 Hours). Counts as MKTG2201 for business minors only. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. (4 Hours). Enabling Technologies for Consumer Engagement. (4 Hours). Swipe on Tinder or make the first move on Bumble. The chart below is just one example of a four year plan at CAMD. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. (4 Hours). Social Media Analytics. Quantitative Analysis of Consumer Data. Emphasizes families of color, families with LGBTQ members, and solo parent families. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. (1-4 Hours), COMM4994. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Production Capstone. (4 Hours). Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Marketing (MKTG) < Northeastern University COMM2655. COMM6320. College of Arts, Media and Design (CAMD) | Northeastern University Northeastern University. Marketing in Asia. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. MKTG6120. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Bachelor's degree in Marketing, Communications, Business, or related field. (1-4 Hours). The PDF will include all information unique to this page. Programs | PhD Graduate Education at Northeastern University Marketing research helps businesses know their customers and aids in business decision making. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. (4 Hours). Full-Time MBA Program Overview. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Does not require coding or algorithm development. Crisis Communication and Image Management. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Focuses on the marketing research process and the analysis of data using software applications. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. (3 Hours). Research, Scholarship & Creative Practice. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. (4 Hours). (4 Hours). Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. MKTG4508. Health Communication. Bouv Marketing and Communications Web Request. May be repeated without limit. No previous experience in data analysis or programming required. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. (4 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. COMM3500. COMM2131. Associate Director - Marketing & Communications Job in Boston, MA at COMM2912. (3 Hours). Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. | Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Sex, Relationships, and Communication. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." MKTG4506. MKTG6210. Health Communication Campaigns. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. MKTG4510. COMM3309. Northeastern University Assistant Director Of Marketing And Graduate Research Practicum in Marketing. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Marketing Research. Full-Time. Communication Studies | Communication Studies at Northeastern Design Associate, Advancement Communications Job in Boston, MA at c.zangerl [@]northeastern.edu. Closest T stops: . Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) (4 Hours). May be repeated without limit. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. 360 Huntington Ave., Boston, Massachusetts 02115 Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Integrates students experiences in cooperative education with classroom concepts and theories. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. MKTG6218. Family Communication. COMM3311. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Driving Marketing Performance: Measure, Analyze, Profit. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. (4 Hours). MKTG6216. COMM2650. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. COMM1600. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Seminar in Communications. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. | Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Investigates the role of the producer in the production of content for traditional and new media venues. Voice-Over Artist. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. | Offers a special topics course in communication studies. Offers an overview of the concepts, methods, tools, and ethics of communication research. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Taught in London. Explores the relationships between communication, social identity, and social inclusion. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Attribute(s): NUpath Analyzing/Using Data, COMM2303. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. (4 Hours). Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. COMM2100. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. (4 Hours). Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Northeastern University - A University Like No Other Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Develops and refines skills in the art of sportscasting. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. MKTG6286. (3 Hours). Independent Study. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Posted: February 03, 2023. Boston, MA. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. (4 Hours). 617.373.8900 Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Marketing and Selling Innovation. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Enrollment Marketing and Communications - DRS Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. MKTG2720. Television Field Production. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Explores historical, technical, and theoretical aspects of special effects. Special Topics in Marketing. Northeastern University Marketing Intern Salaries in the United States Emergency Information Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. COMM2301. Covers the role of marketing in business and society. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Marketing < Northeastern University Family relationships are some of the most important and influential relationships in which people are involved. Offers an advanced course in defining and managing an organizations product-market strategy. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. COMM2300. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. (3 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing.