There is nothing broken in the podcast distribution and monetization model today. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. You get to pick two. In podcasting, I think he realized, I dont have to pick. I want to start at the beginning. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . We were talking about these giant platform companies. Is that part of your business affairs team, just selling the IP out? Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. We had three or four people who were our formal official sales team at Stuff Media. No. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. In the tech world, this is a common situation. The money from each of these pipes is not the same. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The things youre describing dont always happen, right? We all are. He founded it in a Duke University dorm room, and now hes found his way into podcasting. On the other side of the business, you own the distribution. Do you think that youre moving the high-margin dollars into the longer tail? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. I think its real. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Im very interested in the derivative work potential of podcasts. We all did it. See omnystudio.com/listener for privacy information. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Not great. The. What is your framework for making decisions? See omnystudio.com/listener for privacy information. Podcasting not to your question, but as a side answer has bucked that a lot to date. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. I can get all three, all the time. The Ron Burgundy Podcast podcast - Listen online for free After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. The problem it was solving, the price point was undeniable, it made perfect sense to me. Its never been any different from day one, and it has made all the difference. We havent even discussed the trust issues that are very real on social media. I can test exclusive or windowed content there. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Radio is a more ruthless industry than podcasts. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Do you even talk to them, or are you just like, Screw it, take my RSS feed? While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." I look at the companies that have the targeting capabilities. Its finally arrived. See omnystudio.com/listener for privacy information. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Well do standard, straight-up, quick-turn, host-read ads. I didnt know it until then, but once he said it I was like, Oh my God. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. On iHeart Media. Our business affairs team is busy and accounts for a lot of our growth. Episodes. Thats what it sounds like. No. Yes. We have a few minutes left. The medium. All I say to them is, This is no longer an experimental bucket of marketing. The counterexample there is obviously Joe Rogan at Spotify. Is it just Bob Pittman being like, Chaos reigns. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes After two or three years of just running the podcast division, I was made the CEO of the digital audio group. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. I dont predict what we might get. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Subscribehere! The truth is, audio all-up is a third of all the media we consume. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Hi, Ron Burgundy fans! Ill go from the more obvious down to the less obvious. Maybe one day you will, but not today. Yes, we do that all the time. You can feel however you want about it, but we all did it. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. He was a great guest, super game to answer the questions, especially in front of a live audience. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Introducing: The Ron Burgundy Podcast Season 5 Its redemption codes and URL codes. Or, the negative reason, theyre covering up bad work. Carolina Barlow: Co-Host, Writer, and Producer. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. No, for real. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. No, not really. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Its happening. I didnt think I would have or need a robust business affairs department two years ago. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. A friend told it to me a year or two ago. Hes fantastic. Fast, cheap, and good. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The longer answer is, were in an odd economy. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. You have an ad load that is light. Its the suspense for the org chart question. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Exorcising some demons in Rons man cave. Ill give you an example of a show. Everyone does it. We give a ton of in-show podcast promotion as well. Washington state rescue mission sues over hiring restrictions, says He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Its clearly not as regulated as radio. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How did the NFT thing go? In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker A little bit. iHeart recently restructured and you became the CEO of a formal division. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. A-Rod Interview / Cooking with Jon & Vinny. The Man, The Movie, The Podcast! Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. We also co-own a company with Will Ferrell. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. We tend to think and work sequentially. Its a great question, because isnt everything direct response at the end of the day? I talk to a lot of digital media CEOs and digital media types. We also have an original content series we make with IBM called Smart Talks with IBM. So of course I asked Conal about that and lots more. I told you it was all about org charts, and Im not even to the org chart question yet. Season Three of "The Ron Burgundy Podcast" Is Finally Here! The core fundamental, pretty consistent business model of podcasting is a rev share model. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. To many in the industry, that seemed pretty disingenuous. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ Ron Burgundy | iHeartMedia Carolina Barlow: Co-Host, Writer, and Producer. Weve all seen this, so Im not saying anything privileged. We're the Film Fanatics. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 By the way, 75 percent of that third is broadcast radio. That got its own set of executive producers out of LA who shepherd the NextUp program. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. We tried it. We all get it by now, painfully. Podcasting is a mass-reach medium. Its a great question, because Ive been on both sides of that. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Its just like life. The 9 Most Popular Houseplants of 2023, According to Pros See omnystudio.com/listener for privacy information. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. So far, that is all we know, which is a shame. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Humans have a predilection for overcomplicating things. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. via Podcasts. Thats what were trying to true up. The reason I ask that question all the time is because Im always curious. Thats interesting. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Here is your reach extender. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You became the CEO of a formal division thats responsible for podcasts. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Yes, its about my competitors, I get it. By the way, put TheVerge.com on the home screen of your phone. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. You should buy streaming. It didnt hurt that this explosion hit podcasting. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Theyre all looking for internships. No, because podcasting is a decentralized medium insofar as its distribution is concerned. I will test anything. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Yeah. The Ron Burgundy Podcast - Funny Or Die I know you do. Because if youre launching new stuff, youve built the archive, you built the library. Its not like a low-engagement medium. 2023 Big Money Players and iHeartPodcasts. Ill answer it this way. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Thats our conference for the podcast industry. Are you saying, Its actually billions of podcast impressions? As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. This is what they do really well. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Our marketing people are here, youre very good.
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