This is wonderful, I’ve been getting the last type and getting excited but then I don’t get social shares or anything in return. Thanks so much for this post :) Haha yeah, I know exactly what you mean. “Good karma”? Either you have a blogger friend, friend of a friend – anyone who knows someone who works at the company, or this brand has given you a shout out on some social platform prior. Jodie and I sure do. In this case, keep things short and … So glad they were helpful. GREAT post, girly! They have no requirements, they just want you to try their product, love it, and share it in an organic way. Email is a more formal way of contacting influencers that Instagram. Glad it was helpful, Courtney! After the Fyre Festival debacle, influencers have become more cautious. The THIS BRAND DOESN'T MATCH UP WITH MY BRAND email. If you use the same templates that other companies use, you won’t be able to draw attention to your brand. I remember at first I was really excited when someone reached out to me but after a little while I realized that there was no real benefit in what they were offering. Glad you found the tips helpful! Ridiculous! From time to time, I get sent a free product or have the opportunity to work on a paid post, but even more often, collaboration opportunities don’t go anywhere. I’d love to hear more about the required deliverables and timing for Y Project. THANK YOU for this post. I figured I’d treat it how I generally treat people wanting design services from me– Yes, we’re friends and yes I can help you design your living room, but I also have to make a living. I know, it really is awful. I have so many of these that I just haven’t responded to because I didn’t know how. Impersonal ones really get me too! Twitter is a great way to signal someone or remind them that you sent an email. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. I currently have a request sitting in my inbox for a collab and wanted to make sure that I made the right response as I new to blogging. It’s a lesson in life: Being proactive is almost always a good idea. Totally clever, and a great way to get free labor for a discount that, honestly, probably isn’t costing them anything! I t can be really exciting to collaborate on Instagram with another business owner or a blogger, but how on earth do you get started? Jenn, you are SO SPOT ON! Hi, I usually just ignore and don’t respond at all to the last type. I’m sorry, I’m not sure what they’re asking for either. They ideally point to a common topic of discussion and push the influencer to get on a call with you. I hate those as well, because like you said, they are incredibly awkward! Oh those are terrible! Most of the time, these brands and companies have no idea who I am. Most brands will at least respond to your initial email. :). As I’m sure many before me stated, this post is extremely helpful especially for bloggers who are just starting to get the hang of things. 1. I hope to work with you in the future!”. Hello i,m new comer i want study tips for responding email in a professional manner please guide me well. I needed some serious direction on how to respond to these types of emails. Sometime, five a day, sometimes none. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. I never really know how to respond, but am glad I’m on the right track. haha I can’t stand that last one. Often they’ll promise social sharing or “good karma” (yes really) for your post. That’s very exciting. The thing I hate about these types of inquiries is they are not totally transparent with you. So glad you liked it! This is a perfect example of how to collaborate on Instagram. Very useful article! Some bloggers do charge in addition to accepting product. Ask yourself how your target audience would respond to gifs in your emails. Be polite. Email for acknowledging the receipt of an email is usually straightforward and direct, but most other replies require carefully crafted responses. This is great! We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. I used to respond to these by sending rates and more information about my offerings. This is so helpful… saving this post! I’ve been waiting for one that says “Dear Rigby,” and I finally got it. XO Janina Oops! I think it depends, you never know, they could have something to offer in the future, maybe not. I’m going to flip the request about budget, let see how this goes. “Hi Jane. LMAO.. Hi.. Again, keep the message short. Like they don’t understand how much time and effort it takes to write a great post with pictures included…and then promote it. Very helpful – I don’t get a lot of emails like the good ones, so I also don’t have a lot to show the people who don’t talk about money, if that makes a sense. Templates are great, so much better than trying to figure out what to say every time! Ugh! Sometimes they’ll also promise to feature you on their social media channels – but I wouldn’t count on it. Plan your content, post it to Instagram and see the profits roll in! I’m curious how you would respond to an email from a company you worked with before that wants more work done for no addition compensation. You’re nicer than me. You can often find the influencers’ emails below their Instagram bios under ‘Contact’ or ‘Email.’ If an influencer has their email in their bio, you can be sure that they’re open to promoting businesses on their Instagram. If #3s respond back with that type of message, I just delete them! I hate when companies want you to write things for free. I’m curious, how do you respond when you are offered a product that you don’t have any interest in? Hi there jenn i love your advised i’ve recently had a brand reach out to me to be a brand ambassador! So annoying! If all else fails, email or chat customer service and ask for a … You guys are my world. Yeah, right. Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. :). Let me know what you think! In a word, we would like to offer you a collaboration with our company if you are interested and have time. PR people get so many … We bloggers work hard on our blogs, and we deserve compensation, period. At the end of your collaboration email, don’t forget to thank your reader. Furthermore, your account needs a strategy, so get planning. I either then archive it, or politely say something like: “Thank you for the offer, but at this time, I’m unable to take on unpaid work. Enter your email address to subscribe to Hello Rigby and receive notifications of new posts by email! Questions? These are really awesome tips! Those are the BEST! Fingers crossed you get some better opportunities soon! When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. Another good reason why you should never bother working for free with brands, you never know what future opportunities you could miss out on! Most times, it is not advisable to reply to emails instantly. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? It’s called a pitch for a reason – you need practice so the moment it’s sent, it’s a home run. You’re so welcome! When it comes to Instagram DMs, you can be more casual with them. I’m not sure since I’m not sure since I’m not privy to the context of their request, but if you’re interested in working with this business, I would recommend sending a short message introducing yourself and requesting a contact name and email address to reach out to. I just started blogging again, so I haven’t received a ton of emails like this, but there have been a few that definitely fell into the category of absolutely zero compensation. I know, the email is long. Today I got my brand email inquiry and I needed some suggestion and I googled for some reply methods. Basically, email replies usually follow the normal pattern of writing professional emails. Anyway, I found your suggested responses to be super helpful. I’m using GetResponse and I’m glad that you showed us examples of professional emails. :), Totally agree, it is fun to try something for free! 10 Things You Should Know About Shiba Inus, When You Should Say No to Blogging Opportunities, How to Take Your Own Outfit Photos For Your Blog, What I did Before I Quit My Job To Become a Full-Time Blogger, Productivity Tips for Bloggers & Creatives to Beat Overwhelm, Tips and Tricks to Up Your Photo Game on Instagram, Summertime Essentials for a Staycation at the Lake, F&F Friday Favorites: 01.30.15 | Fitness & Feta, 5 Pieces of Blogging Advice That Saved My Tail, http://www.successfulblogging.com/sponsored-blog-post-rates/, http://Www.thepowerofthepretty.blogspot.com. Thanks for sharing these tips, Jenn! xo Lisa I know, it amazes me what the expect bloggers to do for free just because we are not a standard “business”. This was very, very helpful. We [insert what you do/sell]. I started my Instagram account 3 weeks ago and have grown a lovely following very quickly, however I want to remain authentic and not cave to the ‘influencer’ ways. You can show samples of your work to make them believe you. Wishing you the best in getting paid for your hard work. What details I need to provide em? And then, after you have read it, you might feel elated. I only ask one question for those awful emails: What’s your marketing budget for a sponsored post like this? For #3, i usually just ignore but i think I know how to respond now. I usually add a “keep me in mind for future opportunities” as well, because you never know! I got a totally new one last week. Hosting an Instagram Stories takeover is one of the easiest ways to organically reach new followers and build your brand on Instagram, so this is a great strategy. http://Www.thepowerofthepretty.blogspot.com, So happy to hear it was helpful to you as well, Alethea! As you travel this path, you will gain insights and learn from your mistakes. I was so shocked and caught off guard … and immediately went back to find this post to help draft my response! But there are some great ways to find someones instagram email. 2. Thank you! :). I responded with my thanks (trying to hide my surprise for the simple request, I mean really!) My response was similar, although I let her know that I just don’t have time to do uncompensated posts and that if she ever wanted to contact me with a business proposal, I would happily respond. Glad you grabbed something useful from this post :), Thanks for sharing this Jenn. Thanks for the tips! It is polite, yet made it clear they have to compensate for your time and effort. Love your response to the social media reach offerings – I may have to borrow that! - $1000 per Instagram post - $500 per Instagram giveaway ・A health and nutrition blogger, with 30K followers and a 7.3% engagement rate reported her rates are: - Instagram post: $325 - Instagram giveaway: $350 - Instagram takeover (at least 2 photos and stories): $250 per day - Instagram caption mention (no visible product): $75 Here is a PDF copy of EVERYTHING YOU NEED TO KNOW (template): HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS. :). Even offered me my own code to share with my audiance and if i got 5 people t o use this code they will send me a free product in exchange and also gave me a personal discount code for future purchases. Final Thoughts on Instagram Collaboration. If you want a brand influencer to collaborate with you, you should be presenting him/ her a promotional suggestion. They almost always email me back telling me all this great “social” promotion they’ll do for me. Use bullet points and bold lettering to direct to the most important elements. Keep up the Does anyone else have this fear or know what to do with it? I’d love to hear more about what type of coverage you are looking for! Thanks so much for thinking of me! Additionally, I have a business PayPal account, a business bank account, and a tax identification number that I use for my business so I’m not giving out personal details when it comes time to get paid. Emails. However, not all Instagram influencers got where they are by following conventional marketing advice, and many of them simply get too many comments to bother with after the first hour or so after a post is published. Thanks for the tips Jenn! Thank you for sharing! I never know what to say to some of these emails. I’d love to work with you to meet your goals. One thing to point out is a lot of companies that will paid for sponsored posts won’t consider you to do a campaign if you’ve worked with a competitor in the last 3 months so by agreeing to do one with them for free would exclude you from potential other actually profitable opportunities! This blog is my lifeline. Thank you again! Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands.. A lot of the things listed here are probably instinctual to you. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Modash: Modash is an influencer search engine with more than 50,000,000 creators from all over the world. and most are like the last one. And I’ve created a template canned response for those I absolutely do not want to work with. When I posted about it, I sent her the post link. What type of advertising does she mean? Aha yes, those last ones crack me up. I still respond because you never know, but generally I expect to never hear back. Glad the post was helpful, Hsiao-Ting! How do you say yes to opportunities? Thanks for bookmarking it. It indicates that you are still awaiting a response. They should be short, sweet and to the point. The worst is when you can tell that they haven’t even read your blog and it’s just so impersonal. How do you deal with ambiguous or not-so-awesome brand inquiries? I have received a message from a brand, they have a large following but generally low engagement on their posts. Great post Jenn! This is probably bad, but I just ignore most messages like e-mail #3 now. Great tips Jenn. Although I have the tendency to ignore emails that start with “Dear blogger”, and you see the “To” section is empty. Whenever someone tweets me to alert me that they sent an email, I’m impressed. Thanks for the tips! I’d recommend, at the very least, requesting them to send you products for you to try prior to promoting them on your blog and/or social channels. I used to reply politely to all of them, but I quickly grew tired of the “no compensation, great exposure” responses that usually followed. Aren’t those the worst?! :), Pingback: F&F Friday Favorites: 01.30.15 | Fitness & Feta. Haha, that’s okay, the ones that are really strange I don’t respond to either! Before they collaborate with a brand, they want to … Thank you so much, Jenn! I’ve been working on a blog post on this exact subject for ages but I’ve not published it because it’s so out of the norm for me. I had to politely decline. Seriously Amazing! This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. There are different ways to respond to emails professionally, depending on your intention in the email. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. You’re very welcome, Fiona! Great post! Thank you so much for posting this! If you're looking a good collaboration pitch email template, this article is just right for you. Pingback: Lindsay Links #1 | Lindsay Weighs In. I only work with brands I would either 1. buy from anyways, or 2. like the product enough to use my time to write a post about it. And can be more effective. I haven’t had one in awhile so I completely forgot about those competition things. Now I’m 100% sure that you are a perfect fit for our brand. ;-). On the product review question, yes, if someone contacts me for a review, the product is the compensation. I always enjoy reading your content I wouldn’t be here today without your continued support – and for each reader I inspire to be a blogger or to be an influencer, means so much more to me than anything else in this world. The brand … Emails and social networks are the most frequent communication tools, but there are lots of other channels to contact an influencer. This is why niching down is so important! It’s the first time anyone has reached out to me like that. They obviously want you to share their post (for free) in something you’ve crafted based on their guidelines about whatever post topic they’ve come up with. Thank you for this blog post. We always say, each Instagram collaboration is its unique animal. More often than not I do find most PR’s will respond that same day dependant on time of year and usually they will ask for a little more info on stats, page views, following etc. Please let me know if you have any questions, and I look forward to hearing from you! Join thousands of other feminine entrepreneurs on your journey to uplevel your blog! In the case that the brand has outlined everything in their pitch, you could just respond with something simple like: I recently got an email that stated in the initial email there was compensation to be discussed and as it turns out, they wanted a free post and you could sign up for their affiliate program. By using this same platforms for the collaborations, brands can combine the … I would use a similar response to #3, or just tell them you are only accepting sponsored content at this time. SO helpful! How would you know what to charge? Pitch second. Mostly I ignore the emails. So true! As a new blogger this totally came in handy! Check their instagram. So glad you enjoyed the post! I have been creating content for a little while now and have been compensated in cash once or twice, given a percentage of sales from purchases my followers have made and been gifted products in exchange for posts. Maybe you love the small companies. So glad it was helpful! Your first step should be to understand the brands specific need, wants, and asks. This is exactly the discussion I’m looking for! Hi Adrienne! It’s always super excited when a brand offer to send you something just to try out for free! So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. Grab my … I truly hope this little template/format will be super useful to all the new bloggers out there! Can I Approach a Brand for an Instagram Collaboration? Do you have a budget for the requested deliverables X, Y, and Z?” Hope that helps! Unfortunately YOUR BLOG NAME doesn't cover this topic. One brand offered me their branded merchandise including – wait for it – STICKERS instead of my rate. are worth a lot more than a 1 in 18000 chance at winning a toaster. It gets tiring, doesn’t it?! 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